Outraged Netflix viewers are threatening to cancel their memberships over a sudden change to its basic package which has been labelled ‘dumb’.
对Netflix的突然改变基本套餐表示愤怒的观众威胁要取消他们的会员资格，这种改变被标记为“愚蠢”。
A mass email to customers explained that Netflix will be ending their basic ad-free subscription in the UK and Canada later this year.
一封发给客户的群发邮件解释说，Netflix将在今年晚些时候在英国和加拿大结束他们的基本无广告订阅服务。
Customers who continue with the basic plan will automatically be enrolled on the company’s lowest tier – which includes advertisements inserted into TV shows and movies.
继续选择基本套餐的客户将自动注册到公司的最低级别——该级别包括在电视节目和电影中插入广告。
This means that fans will no longer be able to enjoy recent hits such as Baby Reindeer, or Liam Neeson’s critically acclaimed crime drama without enduring ads popping up during the experience.
这意味着，粉丝们将无法再享受像《驯鹿宝宝》这样的最新热门影片，或者不受广告干扰地观看利亚姆·尼森备受赞誉的犯罪剧情片。
In July 2023, Netflix announced that its basic £7.99-a-month ad-free plan would no longer be available to subscribers, introducing a price tier system that allowed viewers to opt out of adverts.
2023年7月，Netflix宣布其基本的每月7.99英镑的无广告套餐将不再对订阅者开放，而是引入了一个价格层级系统，允许观众选择不接收广告。
While those paying a little bit more had been able to opt out of receiving advertising during their viewing experience, this won’t remain the case for long.
虽然支付更多费用的人可以选择在观影过程中不接收广告，但这种情况不会持续太久。
How much is a basic subscription?
基本订阅费是多少?
A basic subscription without adverts is currently £7.99 in the UK. Under the new system, viewers will be saving more money – now paying £4.99 for the cheapest service.
目前在英国，不带广告的基本订阅费是7.99英镑。在新制度下，观众将节省更多钱——现在为最便宜的服务支付4.99英镑。
To sweeten the pill, Netflix announced that the 720p video quality basic viewers currently enjoy will be upgraded to HD across the board.
为了缓解观众的不满，Netflix宣布，目前基本观众享受的720p视频质量将全面升级为高清。
This means that the streamer’s slate of TV and movies will look better – but so will the adverts crowbarred into the viewing experience.
这意味着流媒体平台的电视和电影资源将更优质——但随之而来的是观看体验中同样优质的广告。
Unsurprisingly, it all comes down to money – the streaming giant is estimated to have generated $1billion (£797million) from advertising revenue this year; a whopping 50% more than it made in 2023, according to Reuters.
不出所料，这一切都与金钱有关——据路透社报道，流媒体巨头今年通过广告收入预计将获得10亿美元(7.97亿英镑)，比2023年增长了惊人的50%。
Changes will come into effect in the UK and Canada on June 4, with all basic users automatically switching over to the new £4.99 package.
6月4日，英国和加拿大的所有基础用户将自动切换到新的4.99英镑套餐，相关更改将正式生效。
The email also advised subscribers that they could upgrade to the standard subscription, at a cost of £10.99 a month – which allows viewers to watch on multiple devices at a time.
该邮件还建议用户升级到标准订阅，每月费用为10.99英镑——这允许观众同时在多个设备上观看。
Meanwhile, the £17.99 premium plan lets fans see their ads in Ultra HD, on four devices at a time.
同时，17.99英镑的高级计划允许粉丝同时在四个设备上以超高清画质观看广告。
